(a) Your privacy matters – We want you to understand how we use your personal data, how we keep it safe and what your rights are.
(b) We collect data about you – When you sign up on our website or book with us, we collect your contact details and other personal information, sometimes sensitive personal data including health data, details about your bookings and how you travel with us, your travel profile and marketing preferences and how you use our website and interact with our emails. Read more.
(c) We use your data to send you information about our cruises – With your permission, we send you marketing emails. You can always opt-out. Read more.
(d) We use your data to work out what you might be interested in and make our emails and offers relevant to you – We build a profile of your travel patterns and interests to do this. Read more.
(e) We need to use your data to give you the best possible on-board experience – When you book with us, we need your personal data to deliver a great cruise. We also process your data for customer service, marketing and where required by law. Read more.
(f) We need to share your data with our partners around the world to provide our services to you – Royal Caribbean is a global business and we share your personal data with other companies in our group and our service providers, including in the United States where your data is stored. We choose our service providers carefully and put in place safeguards to ensure that they protect your personal data. Read more.
(g) You’re always in control of your data – You can ask for access to your personal data or for us to correct or erase it in some circumstances. You can also object to how we use your data or opt-out of personalised marketing. Read more.
- Who's responsible for your personal data?
- What personal data do we collect or receive?
- How we use your personal data and who we share it with
- Direct marketing
- Profiling and personalised marketing
- Cookies and other tracking technologies
- International transfers of personal data
- Legal basis for our use of your personal and legitimate interests
- Data retention
- Your rights
#3. Who’s responsible for your personal data?
#4. What personal data do we collect or receive?
|Categories of personal data||When/how we get it|
Personal, contact, ID and payment details - Your full name and contact details (first name, middle name, last name, nickname, suffix, email address, phone number, postal address, country of residence), age, date of birth, gender, passport details and payment card details
You provide some of these details to us if you sign up to our emails, join our loyalty programmes or book a cruise on this website
You might also provide these details to us if you contact one of our call centres
Where you book with a travel agent or one of our partners, we may receive these details from the agent
Sensitive personal data – We may collect details relating to your health or medical conditions , including details of any accessibility requirements, allergies or other health-related requests
We also may collect details of your meal preferences which may tell us about allergies or other dietary requirements, or potentially indicate your religion or beliefs
You provide some of these details to us if you tell us about medical conditions when you book with us and/or request guest access or other accessibility services
You might also provide these details to us if you contact one of our call centres
Where you book with a travel agent or one of our partners, we may receive these details from the agent
Loyalty account details – a unique ID for your loyalty account, points balance, account activity and loyalty tier
We create these details for you when you join one of our loyalty programmes and update them as you credit bookings and other activity to your loyalty account
Booking records - Details of past and future bookings with us (including booking ID, cruise type, date of cruise, passengers on your booking, destination, duration, price paid and the date of booking)
We compile this data from our records when you book with us
Details about your travel patterns and preferences – The destinations that you travel to, the length of your holidays, the type of holiday including whether you travel with household members (eg family holidays), your propensity to book certain types of holidays or destinations or to re-book with us within a specific timeframe and the marketing segments that we add you to
We compile this information from your booking records and our profiling and personalised marketing activities – see "Profiling and personalised marketing" below
Your marketing and data processing preferences – Whether you want to receive marketing communications from us and how you’d like us to contact you
We keep a record of your marketing preferences when you tell us about these, including the options you select in the [preferences centre]
Technical information related to use of our website – Details about the browser, device and internet connection that you use when you browse our website, technical information, including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. For example, our website can tell whether you are using a mobile phone or a desktop computer
Your device provides this information when you browse our website (whether or not you are signed in your account or have accepted cookies)
Cookies - Our website stores small text files on your device that identify your browser. See Cookies and other tracking technologies below for more details
When you visit our website and use our services that mean we need to identify you, eg where you book a cruise, sign into your account, where you want us to identify you as a member of our loyalty programmes and where we need to remember your preferences. Cookies can also be set when you open our emails
Information about your interactions with our website – As well as the technical information above, we collect information about your visits to our websites, including the full web addresses that you access, your path of clicks, through and from our site (including date and time and whether you used a search engine); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number
When you browse our website
Information about your interactions with our emails – We use elements embedded in our emails (eg images and clear images) that let us know whether you’ve opened or read an email. If you following links in our emails we may also set cookies on your system if you have enabled cookies. This information also tells us about your propensity to engage with our emails
When you open and interact with email that we have sent you (unless you have opted out). We compile information about how you interact with our emails from our profiling and personalised marketing activities – see "Profiling and personalised marketing" below
Details relating to your use of on board casinos – Royal Caribbean International tracks details of your play and spend in on board casinos if you use them. Royal Caribbean International sometimes uses these details to identify high value consumers that may be interested in casino gaming
If you choose to use casinos on board during your cruise, Royal Caribbean International collects these details when you play, including when you use your SeaPass card when you play
#5. How we use your personal data and who we share it with
5.1 This section explains how we use the personal data listed above and who we share it with.
5.2 We use your personal data:
(a) To manage your bookings with us and to provide the services that you request before, during and after your cruise
We need to use your personal data to deliver our services to you when you book a cruise. For example, when you travel with us we need your personal data to send you a booking confirmation, to manage changes to your booking, to send invoices to you and process your payments, to check you in when you board our ships and to keep track of you on board, to deliver your benefits for our loyalty programmes, to provide you with further products and services on board (for example when you book shore excursions and in our shops, restaurants and casinos).
(b) To make our website easy to use and enhance your cruise-planning experience
The personal data we collect when you use our website helps us to make sure that our website works well (for example, so that we know it’s you when you sign into our account). We’re always improving our site design and content to enhance your cruise-planning experience and data about how you use our site helps us to do that. We also use this data to help us understand interest in the different sections of our website and the products and services that we sell online. We also use your data to make the cruise booking process more convenient. For example, we can remember what you’ve searched for so you can pick up where you left off.
(c) To manage your relationship with us as a consumer and to deliver personalised service
When you sign up via our website or make a booking, we create a consumer profile for you in our systems. This is your digital profile that brings the personal data that we hold together and identifies you across the Royal Caribbean International group of companies. Your consumer profile lets us deliver a personalised experience when you search for cruises, book and travel with us or contact us by phone or email. We also use your consumer profile to personalise the marketing communications that we send you. We also sometimes use your details to ask for feedback on our services.
(d) For marketing and promotional purposes
We use your contact details for our marketing and promotions, including to send you information about the products and services that we and the Royal Caribbean International group offer. We also use your personal data to personalise our marketing communications to make them more relevant for you and to measure engagement with our marketing campaigns. See Direct Marketing and Profiling and personalised marketing below for more information, including on how to update your preferences and opt out.
Royal Caribbean International uses personal data for additional marketing and promotional activities relating to on board casinos by tracking guest play to: (i) deliver related loyalty programme benefits; (ii) rank players; (iii) send casino-related direct marketing messages; (iv) grant credit to groups playing casinos; and (v) better understand how players use the on board casinos.
(e) For compliance with our legal obligations
We’re sometimes subject to certain legal requirements to collect, retain and disclose your personal data, for example for customs agencies or port authorities to allow our ships to dock or where we need to cooperate with law enforcement agencies, including in relation to criminal investigations.
5.3 We may share your personal data with the following recipients for the purposes list above:
(a) Other members of the Royal Caribbean International group of companies
Royal Caribbean is a global business and we need to share your personal data with other companies in our group for the purposes above to let us offer you the widest choice of destinations and operate our ships around the world. We share your data with our parent company, Royal Caribbean Cruises Ltd of Miami, Florida, doing business as Royal Caribbean International and other members of the Royal Caribbean International group.
(b) Travel agents and our international partners
When you book through a travel agent or one of our local partners, we may need to send details of your booking to that agent.
(c) Our suppliers and service providers
We use products and services from third party suppliers to run our business. For example, we use travel booking systems provided by Sabre and Amadeus to provide availability details for, and book, flights if required by you in connection with your cruise. We choose our suppliers carefully and put in place safeguards to ensure that they protect your personal data.
(d) Our payment providers
We need to share your personal data with our third party payment providers to process your card payments.
(e) Ports, customs and other government authorities, law enforcement agencies and courts and parties to litigation
We may need to share your personal data where required under the laws of countries in which we operate. Local ports and customs authorities require passenger details to process our ships in the ports at which they call. Law enforcement agencies may also require access to personal data, including in connection with criminal investigations, or we may be ordered to disclose personal data by a court or in connection with legal proceedings.
(f) Social media platforms
We may share your personal data – including your name, email address, address and date of birth – with third party social media platforms including Facebook for the purposes of allowing those platforms to display targeted advertisements to you. If you don’t want us to do this, you have the right to opt out.
5.4 Sharing data with Royal Caribbean International and the other recipients listed above involves sending your personal data outside the EEA, including to the United States. See International transfers below for more details about how we safeguard your data when we transfer it abroad.
#6. Direct marketing
6.1 Marketing communications from us - We may contact you for marketing purposes, including to tell you more about our services, share news or tell you about promotions from time to time. You’re always in control of the emails that you receive and you can update your preferences or opt out at any time by following the links in our emails or by contacting us: https://www.azamaraclubcruises.com/int/contact-us#International. Even if you’ve opted out of marketing messages, we’ll still need to contact you in relation to your bookings with us.
6.2 Marketing communications from Royal Caribbean International – Some of the services and activities provided on board our ships are managed by other Royal Caribbean companies. Royal Caribbean International may contact you about those services and activities - including information and promotions relating to on board casinos – if you have opted in to receive marketing communications from Royal Caribbean International. You can also opt out at any time using the same options above.
#7. Profiling and personalised marketing
7.1 Profiling overview: We think it’s important for us to understand the types of holidays that our consumers are interested in so that we can make our marketing relevant and targeted. To do this, we use your personal data to build a profile for you that lets us work out which of our marketing segments is the best fit for you.
7.2 The personal data we use: From the personal data that we hold about you (see the full list above), our model can consider your age, gender, household or travel composition, postcode, how you’ve interacted with our website and marketing emails and your booking history (including your destinations, the ships you’ve sailed on and your chosen accommodation). We don’t always use all of these data categories if we don’t have the information about you or it’s not relevant for our marketing activities.
7.3 How we build your profile and what we learn from it:
(a) Statistical analysis - We use the data above as inputs for a proprietary statistical model, the output of which can tell us about your previous or likely future booking behaviour, for example:
- (i) the value or likely value of the bookings you make with us;
- (ii) whether you tend to re-book within 12 months of your last cruise and the destinations that you tend to book; and
- (iii) the extent to which you engage with our marketing emails.
(b) Marketing segments – We try to match every consumer with one or more pre-defined segments that allow us to broadly tailor our marketing messages for the right audience. We define our segments using broad demographic data and don’t use any of your personal data for this purpose. You’ll share a segment with hundreds of other consumers, so this process is generally not highly individualised.
7.4 Here’s an example: Let’s say you’ve just signed up on our website (giving us your contact details) and you’ve never booked a cruise before. Over the next few days you search for cruises that are generally popular with families (giving us website interaction data). We might use that data to add you to one of our families segments so that you get relevant emails from us.
7.5 What this means for you: Tailoring our marketing campaigns to your profile or segment means you should receive more relevant communications from us. That’s good for us because we think you’re more likely to book a holiday that matches your requirements. We hope that’s good for you too because it helps you to find the holidays that you’re interested in. We might also send you special offers on your birthday.
7.6 Targeted advertising on third party social media platforms: We may share your personal data – including your name, email address, address and date of birth – with third party social media platforms including Facebook for the purposes of allowing those platforms to display targeted advertisements to you. You can ask us not to share your personal data with platforms but you will need to contact the platform with any requests in relation to how the platform uses your personal data because we do not control that.
7.7 You can opt out: You’re always in control of your data. You can update your marketing preferences or opt out of personalised marketing at any time using [the preferences centre].
#8. Cookies and other tracking technologies
#9. International transfers of personal data
9.1 Royal Caribbean is a global business and we need to share your personal data with other companies in our group for the purposes we explain in this policy. This means we transfer your personal data outside the UK and the European Economic Area (EEA), including to Royal Caribbean International in the United States which provides and operates the servers that we use for our business and on which your personal data is stored.
9.2 Sometimes transferring your personal data outside the EEA is necessary for us to perform our contract with you (eg to provide your cruise).
9.3 We often use the European Commission’s standard data protection clauses (also known as Model Clauses) to provide safeguards for your personal data that is transferred outside the EEA.
#10. Legal basis for our use of your personal data and legitimate interests
10.1 Legal bases – We only process your personal data to the extent that at least one of the following applies:
(a) you’ve consented to the processing of your personal data for a specific purpose – we process your sensitive personal data and send you electronic direct marketing communications based on your consent for us to do that;
(b) the processing is necessary for us to perform our contract with you (eg to provide your cruise) or for use to take steps at your request before we enter into the contract;
(c) where we need to process your personal data to comply with a legal obligation that we’re subject to;
(d) where we need to process your personal data to protect your vital interests (or somebody else’s), for example in case of a medical emergency; or
(e) where the processing is necessary for the purposes of our legitimate interests or a third party’s legitimate interests.
10.2 Legitimate interests - We rely on several legitimate interests for using and sharing your personal data, including:
(a) improving our products and services;
(b) understanding how customers travel with us;
(c) marketing and promotional activities;
(d) identifying and pursuing new ways to develop and grow our business; and
(e) ensuring the security and safety of our staff and guests.
#11. Data retention
11.1 We retain your personal data only for as long as necessary: (i) for the purposes set out in this policy; (ii) to provide our products and services to you; (iii) to comply with our legal obligations (eg for example to comply with tax or accounting rules or in connection with legal proceedings); or (iv) to comply with our usual business data retention policies.
#12. Your rights
12.1 If you would like to manage, change, limit or delete the personal data that we hold about you, you can contact us. You can also use the [preferences centre] to update your direct marketing preferences or opt out of profiling and personalised marketing.
12.2 You have the following rights in relation to your personal data and you can, in some circumstances, ask us to:
(a) provide you with access to the personal data that we hold about you;
(b) correct your personal data;
(c) erase your personal data;
(d) restrict our processing of your personal data;
(e) object to our processing of your personal data;
(f) object specifically to us using your personal data for profiling for direct marketing purposes; or
(g) provide a copy of your personal data in an easily accessible format.
12.3 Where you have specifically consented to our use of your personal data, you have the right to withdraw that consent at any time. Please contact us if you want to do this.