Azamara Club Cruises Launches Cruise Global, Customize Local shore excursions Program Introducing ‘Destination Insiders’ to Provide
Customized Land Tours for Guests Visiting the World’s Most Intriguing Ports of Call

MIAMI, March 22, 2016 – Azamara Club Cruises®, the boutique cruise line known for its
premier destination-immersive voyages, unveils its new Cruise Global, Customize Local shore excursions program enabling guests to
customize land tours while on voyages in all corners of the globe. Sailing to 70 countries visiting 204 ports of
call during 64 voyages this year, Azamara provides guests with award-winning itineraries, and never repeats
the same voyage within a calendar year. The introduction of the Cruise Global, Customize Local shore excursions program enhances the
diversity of Azamara’ s voyages by enabling guests to develop one-of-a-kind experiences – seeing and doing
what they want, when and how they want.

“Destination Immersion is the foundation of Azamara. It’s synonymous with our brand. Our guests are global
citizens who want to dive deep into local cultures, discover hidden gems, taste the local food and meet the
local people. It’s why we stay in ports longer and overnight. It’s why we have developed so many different
land discovery programs so our guests can cater their destination experiences to their personal tastes,” says
Larry Pimentel, President and CEO of Azamara Club Cruises. “Our new Cruise Global, Customize Local shore excursions program is going to
be very appealing for our loyal and new to cruise guests. Our beautiful ships and brilliant staff are the means
to an end. We listen to the stories our guests share with on another when they return from their land
excursions and this program is going to elevate that to a whole new level. Guests will come away with stories
– real memories – that will last a lifetime.”

Customizing Land Tours Made Easy

Prior to or once on the ship, guests on Azamara have access to a dedicated team of Destination Insiders who
bring years of international travel, global expertise and invaluable insights into planning unforgettable days –
and nights – in ports around the world. These seasoned world travelers use their deep knowledge to create
land tours that are customized to guests’ desires and dreams. From exclusive experiences to simply touring
popular sights with a private guide, the options are limitless. This concierge-style service tailors Private
Journeys to guests’ interests, travel style and budget.

As travelers today seek more personalized experiences, guests taking advantage of Cruise Global, Customize Local shore excursions with
Azamara become empowered to dream up their own adventures. From a personal guided tour in Wadi Rum
and Petra, Jordan to obtaining excellent seats to a popular opera in Rome followed by a private dinner, access
is one of the programs benefits. Others may want to develop a private tour with car and driver to get immersed
into a city like Singapore – perhaps a visit to the Singapore zoo to see the pandas, then lunch in a restaurant
spearheaded by a Michelin-starred chef, afterwards a walk around Chinatown and then off to Arab Street for
some eclectic shopping capped off by toasting Singapore Slings at Raffles Hotel. It’s up to the guests; their
Cruise Global, Customize Local shore excursions wish is Azamara’s demand.

For more information, travelers can call their travel professional, dial 1-877-999-9553, or
visit https://www.azamaraclubcruises.com/ReimagineAzamara. Connect with Azamara Club Cruises on
Facebook at www.facebook.com/AzamaraClubCruises, on Twitter @AzamaraVoyages or follow President and
CEO @LarryPimentel. Travel agent professionals can access more information and make
reservations at www.CruisingPower.com.

About Azamara

Azamara Club Cruises is a brand of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation
company that also owns Royal Caribbean International, Celebrity Cruises, Pullmantur, and CDF Croisieres de
France, as well as TUI Cruises through a 50 percent joint venture. Together, the six brands operate a
combined total of 41 ships with four under construction. They operate diverse itineraries around the world that
call on approximately 460 destinations on all seven continents.

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