DISCOVER THE PEARL OF THE SOUTH

Tucked near the foot of the Atlas Mountains and surrounded by the rich plains of the Souss Valley, Agadir is a sunny cosmopolitan city where modern architecture meets the shell of a colonial port nearly leveled by a 1960 earthquake.

Today Agadir is one of the most premier sardine fishing ports in the world and a thriving commercial center for citrus export. Newly built in the mid-twentieth century, modern buildings intermingle with white washed buildings along wide French inspired boulevards fringed by lush parkland and mimosa trees. But, the main star of Agadir’s landscape is its lovely stretches of secluded beach that attract tourists from around the world to the shores of this North African resort destination.

Named for the Berber word meaning fortress, the city’s once formidable Casbah remains a celebrated relic, offering magnificent views of the ocean and Souss River from its perch high above the port. Spend your days lingering in European style cafes on the city’s flower lined streets, or immerse yourself in Berber culture at one of the many souks that display colorful textiles, fragrant spices, and handcrafted goods. Adventure calling your name? Surf bums will rejoice with choice spots like Devil’s Rock and Anchor Point, just a short jaunt away in the neighboring towns of Tamragh and Taghazout. As the sun sets and stomachs begin to rumble, authentic and fine dining can be found lining the cities stunning beaches. Enjoy fresh-caught seafood, let the warm wind brush over you, and take in the exotic sites of the “Pearl of the South”.

The Casbah (Agadir Oufella)

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The Casbah (Agadir Oufella)

Originally commissioned by Sultan Moulay Abdellah in 1572 to protect Agadir from European invasion, this once 775-foot tall fortress was reduced to a mere wall in the city’s 1960 earthquake. Still, it remains one of Agadir’s few remaining original buildings, and its perch high above the city offers an exception panoramic view over the bay and nearby ports.

Souk el Had

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Souk el Had

An epic bazaar featuring over 3000 stalls. Shop for souvenirs, handcrafted gifts, and leather goods in addition to culinary delights such as spices and fresh produce. Walk the expansive aisles, sample locally grown olives, and find unique fine textiles and homewares. Here, haggling is encouraged, so break out your broken French and find the best deal.

Lab el Baroud

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Lab el Baroud

An exciting and entertaining way to explores the traditions and culture of Morocco. Watch as skilled riders demonstrate their horsemanship through a Fantasia, or show, of music, dancing, s synchronized riding all while in traditional dress. Not for the faint of heart, this theatrical production features hair-raising stunts and musket fire.

Agadir, Morocco At a glance

Current Weather:
Cloudy
21°C / 69 °F
Sat
Mostly Cloudy (Day)
26°
18°
Sun
Partly Cloudy (Day)
27°
18°
Mon
Partly Cloudy (Day)
26°
18°
Tue
Mostly Cloudy (Day)
23°
20°
Current Time:
5:12:18 am2017/11/25 05:12:18 am
CET
Saturday, November 25
Offset:
UTC/GMT +01:00
Currency:
Moroccan Dirham
Exchange Rates:
  • 0.10
  • 0.14
  • 0.08
  • 0.14
  • 0.09
  • 6.80
  • 0.34
  • 2.02
Local Details:
Population: 421,844
Country Code: +212

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