In the short story “Rip Van Winkle” by John Irving, the character wakes up to a greatly changed world after sleeping for twenty years. This story serves as a great metaphor to remind our past-past guests who sailed on Azamara Cruises in 2007, 2008 and most of 2009 to “wake-up” and return to the NEW “Azamara Club Cruises.”
I’ve been discovering comments from those past guests on some cruise message boards stating their intention to vacation with us again due to the favorable comments and feedback they’ve noticed on the internet and from their friends and family. So many good things have happened since our initial launch in 2007 and I want to bring all of Azamara’s first-generation of past guests up to date.
Azamara Cruises was re-branded in December 2009 with a revised name – “Azamara Club Cruises” – as a “boutique cruise line of distinction” with a newly refined focus, and a series of new attributes designed for “upmarket,” experienced and affluent travelers. Both ships have undergone a $17.5 million revitalization with new European bedding and soft goods, flat screen televisions, new veranda decking and furniture, and wireless internet service in all staterooms and public areas.