Dear Azamara Club Cruises Followers: What’s new at Azamara Club Cruises?
Larry Pimentel, CEO & President, and Edie Bornstein, VP Sales & Marketing understand the remarkable way in which social media has changed forever the way prospective and returning Azamara Club Cruises patrons are making their purchase decisions.
They understand the uncomfortable feeling you get in your “gut” when you’re reading two conflicting posts at the same time on a message board. You’re confused – in psychology, it’s called “cognitive dissonance.” Further, they realize you’re searching the web to reduce your perceived risk when making a vacation decision. You don’t want to make a mistake – what will be the possible consequences from my decision? Is there a way for me to avoid and/or to reduce them?