Since October 2010, I have been serving as Azamara Club Cruises’ Chief Blogging Officer. When our CEO and President, Larry Pimentel, realized that the dynamics of social media would forever change the way prospective and returning Azamara customers would make their purchase decisions, he created my position.
He understood the uncomfortable feeling you get in your “gut” when you’re reading two conflicting posts on a message board at the same time. You’re confused and are searching the web to reduce your perceived risk when making a vacation decision.
In addition to my blog posts, my mission is to follow the internet’s consumer-oriented cruise line message boards. Usually, I’m monitoring "Cruise Critic’s" very active Azamara forum. It’s a great way to interact with Cruise Critic members, understand guest perspectives, gauge opinions on programs and other initiatives, and also to communicate reasons behind what we are doing. Hopefully, increasing the reader’s confidence of receiving a satisfying vacation experience from us. Also, I serve as the reader’s ombudsman when issues arise. http://boards.cruisecritic.com/forumdisplay.php?f=466
Social media marketing is a necessity in today’s digital world. It’s quite different from when I began in the cruise industry in 1980 when consumer marketing was achieved through Sunday travel section newspaper advertising with the closing message to see "your travel agent." In fact, most cruise lines did not include their telephone numbers in their advertisements. Travel agents were the "gatekeepers" for consumers. That paradigm changed, however, not only for the cruise industry but for all types of business categories, with the new technologies driven by the internet and the consumer’s ability to have direct access to the company/manufacturer.
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Azamara Club Cruises’ Complimentary Night Touring Events Cater to Guests’ Passion for Culture
Traveling with Azamara Club Cruises means a memorable, one-of-a-kind vacation. With longer stays, more overnights and night touring, Azamara guests don’t simply see places, they experience them – or as we like to call it, Destination Immersion. Now we’ve added a new secret ingredient to make your vacations even richer and more unique: AzAmazing Evenings.
Culture encompasses cuisine, music, art, dance, traditions and more. AzAmazing Evenings will deliver a range of cultural experiences in the most beautiful destinations in the world. Every voyage, beginning with each ship’s Europe season, will feature a complimentary AzAmazing Evening. Here’s a taste of what’s to come:
For Wine Lovers:
Codorniu Cava and Flamenco in Barcelona
Guests on Azamara Quest’s April 10, Monte-Carlo to Andalucia voyage will enjoy a complimentary AzAmazing Evenings event at the Cordoniu Cellars. The Cordoniu family has been producing Spain’s famous sparkling Cava wine since the 16th Century. Guests will learn how Cava is made, sample the varieties paired with regional specialties, and be treated to a stunning flamenco performance across six stages.
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The only thing better than taking a voyage with Azamara Club Cruises is winning one—and now here’s your chance with our AzAmazing Sweepstakes!
Simply click on the link below, and you and a guest could win a voyage for up to 12 nights, as you enjoy the journey from your Club Oceanview Stateroom. The sweepstakes ends July 22nd, 2012, so enter now—and then start thinking about if you want to go to the Mediterranean, Northern and Western Europe, Asia, South America, or the West Indies. Because the ocean’s the limit if you win this fabulous prize…
AzAmazing Sweepstakes on Facebook
Forget about “maybe next year” or “we’ll get around to it.” When it comes to traveling to Italy and France this year, now is the perfect time for you to book your voyage with us—especially with the great savings we’re currently offering on Italian and French journeys.
So whether you want to go pesto tasting in Portofino, sample the flavors of Provence, take a scenic walking tour of Old Monaco, sip wine seaside in St. Tropez, explore Pompeii, meander through the Tuscan countryside, spend the day in Florence, visit the Museo Picasso in Barcelona, hike Cinque Terre, or bike through Palma: With our longer stays, more overnights and night touring—combined with our exclusive Land Discoveries program—you really can do it all with Azamara Club Cruises.
It’s time for you to stop thinking and start planning!
Click here to view eligible European voyages.
Introducing The Azamara Record
When it comes to choosing to sail away with Azamara Club Cruises, there are many ways we can appeal to your senses. It begins with two intimate, boutique-style cruise ships paired with inclusive complimentary onboard amenities and finally – a destination immersion experience that is perfectly defined by longer stays, more overnights and night touring. Clearly, we’ve only scratched the surface but perhaps we should let someone else do all the talking. Enjoy a sample of our new Azamara Record, a collection of unsolicited comments from past guests, travel professionals and members of the media.
The Philosophy of Adventurous Itineraries
“Halfway through a two-week voyage highlighting the Greek Isles, passengers were enamored with this port-loving ship (Azamara Quest). Azamara Club Cruises encourages guests to become a thread in the fabric of life that defines destinations. Supporting this immersion philosophy, longer cruises with late night and overnight stays, distinguish the line’s adventurous itineraries.”
Dana Hammond, AAA New York Car & Travel Magazine (2012)
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