Monthly Archives

May 2013

You’re the center of our undivided attention!

Don’t take my word for it. Our post-cruise guest comments verify that our onboard staff consistently deliver personalized service that exceeds expectations:

  • “Azamara delivered a product on a level that you simply must experience to understand. We have never felt such an intimacy with the senior officers and staff as we have on Azamara, and we look forward to renewing those friendships each time we board.”
  • “Since we had cruised with Azamara before our expectations were set high. But you worry that maybe that cruise was an exception. Azamara exceeded our expectations by providing outstanding service throughout every provided service….”

Our goal is to individualize each guest’s experience by humanizing our service and product features in a personal manner with a respect for the intangibles: guests’ feelings, perceptions and attitudes, and to respond with flair and style. Whether it’s something as simple as being greeted by name or perhaps it’s your bartender remembering the fact that you like your cocktails light on ice, we want to impress you each and every moment we get a chance.

Read full post

Social Media – Azamara’s Silver Bullet for Consumer Marketing

Since October 2010, I have been serving as Azamara Club Cruises’ Chief Blogging Officer. When our CEO and President, Larry Pimentel, realized that the dynamics of social media would forever change the way prospective and returning Azamara customers would make their purchase decisions, he created my position.

He understood the uncomfortable feeling you get in your “gut” when you’re reading two conflicting posts on a message board at the same time. You’re confused and are searching the web to reduce your perceived risk when making a vacation decision.

In addition to my blog posts, my mission is to follow the internet’s consumer-oriented cruise line message boards. Usually, I’m monitoring "Cruise Critic’s" very active Azamara forum. It’s a great way to interact with Cruise Critic members, understand guest perspectives, gauge opinions on programs and other initiatives, and also to communicate reasons behind what we are doing. Hopefully, increasing the reader’s confidence of receiving a satisfying vacation experience from us. Also, I serve as the reader’s ombudsman when issues arise. http://boards.cruisecritic.com/forumdisplay.php?f=466

The bridge
The bridge

Social media marketing is a necessity in today’s digital world. It’s quite different from when I began in the cruise industry in 1980 when consumer marketing was achieved through Sunday travel section newspaper advertising with the closing message to see "your travel agent." In fact, most cruise lines did not include their telephone numbers in their advertisements. Travel agents were the "gatekeepers" for consumers. That paradigm changed, however, not only for the cruise industry but for all types of business categories, with the new technologies driven by the internet and the consumer’s ability to have direct access to the company/manufacturer.

Read full post

Plan Ahead For Azamara’s 2014 Voyages!

A year from now you may wish you had started today! *

During the remainder of May, receive a complimentary double-category upgrade from a Club Interior to a Club Veranda Stateroom on select 2014 voyages operating through July 2014.

I’m sure most readers are familiar with our Destination Immersion® itinerary promise – longer stays, more overnights, and night touring. Plus we will continue to offer a complimentary AzAmazing EveningsSM event on most 2014 voyages.**

In 2014 you can choose among 72 new voyages, ranging from four to 17 nights and visiting 240 fascinating destinations in 66 countries throughout Europe, the Far East, Central and South America, the Caribbean and the Western U.S. Coast. Our new 2014 program will enable you to experience the nightlife of compelling destinations around the world that larger ships cannot reach, and includes a record-45 maiden port calls, such as the UNESCO World Geopark Langkawi, Malaysia; Maura in the Sultanate of Brunei; and the charming island-village Vila do Abraao, a favorite Brazilian getaway.

Further, the time is "right now" if you’re planning your vacation during the first six months of 2014!

We’re celebrating our third anniversary with an opportunity for you to receive a double-category upgrade from an inside stateroom to a Club Veranda stateroom. Plus US and Canadian guests receive a $1,000 ChoiceAir® credit per couple. You must make your booking no later than May 31, 2013 on selected voyages on both vessels sailing through July 2014. Currently, there are 16 eligible voyages on the Azamara Journey® and 19 eligible voyages on the Azamara Quest®. (Inventory for this promotion is capacity controlled.) More information about Azamara’s Anniversary offer and applicable sailings can be found here.

In previous articles, I’ve mentioned the itinerary expertise of our gifted planner, Claudius Docekal. You’ve probably "met" him if you’ve viewed our individual itinerary videos on our website’s YouTube link on the Azamara Voyages website.

I’m pleased to share with you some of Claudius’s highlights of our 2014 itineraries in his own words. Below are the voyages that our part of our Anniversary promotion:

Read full post